The FANRPAN Excellence in Agricultural Journalism Award Tanzania Broadcasting Corporation

The FANRPAN Excellence in Agricultural Journalism Award is given to journalists who have a track record of reporting on FANR issues. This can be through print, broadcast or on-line media.

Tanzania Broadcasting Corporation has been in the forefront in promoting agriculture and value addition, natural resource management, and in dissemination of information educating the Tanzanian public on national, regional and international developments on food, agriculture and natural resources. They use different platforms to reach the public in different segments. Through its quality of news and programmes, they are among trusted sources in East Africa. It is also worth mentioning that its international outreach programme can be traced back to early 1960s.

TBC has actively facilitated the dissemination of programmes prepared by Agriculture Sector line ministries, including weekly transmission of a programme called “Ukulima wa Kisasa” (Modern Agriculture) which has been running since 1955. This educational programme has undoubtedly broken national record as the longest running programme having been aired before and after independence! Currently, there are two weekly programmes, one on crop farming and another on livestock. It covers issues pertaining the whole value chain from research and generation of technologies (such as new seeds and livestock breeds), adoption of the technologies, extension education on proper husbandry practices, post-harvesting management of crops, processing, packaging and marketing.

A survey conducted by the Ministry of Agriculture sometime back indicated that 25-30 percent of 19 million radio listeners , roughly 6 million adults, keenly followed on these educational programmes. They cover agricultural issues under three segments: Educational Programmes (like “Ukulima wa Kisasa”), Features Programmes (like when covering especially prepared programmes for the Agricultural Sector Development Programme (ASDP), Kilimo Kwanza, SAGCOT, etc); and Live Programme (such as Agricultural Shows, such as the recently concluded “Nane-Nane Agricultural” Show in Dodoma in August 2012.

In keeping to its true spirit of promoting agriculture and natural resource conservation, TBC also voluntarily raised awareness of the Tanzanian public on the FANRPAN Annual High Level Regional Food Security Policy Dialogue.

For more information, please visit: http://www.tbc.go.tz/

The FANRPAN Excellence in Agricultural Journalism Award
Hon. Sindiso Ngwenya FANRPAN Board of Governors Chairman with Ms Joyceline Lugora Acting Director General Tanzania Broad

Hon. Sindiso Ngwenya FANRPAN Board of Governors Chairman with Ms Joyceline Lugora Acting Director General Tanzania Broad
Hon. Sindiso Ngwenya FANRPAN Board of Governors Chairman with Ms Joyceline Lugora Acting Director General Tanzania Broad

Date: 
Monday, September 17, 2012
Category: 
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